The ad I choose is a Gatorade ad that is showing an athlete
working out and drinking Gatorade.. It is stating that Gatorade is in him, and
it is asking is it in you? This is implying that you can be a successful athlete
like the one in the picture of you drink Gatorade. This ads has to do with
getting you to buy a product by thinking it will make you successful because
other people are drinking it. The whole add is about a product that you drink.
This falls under Maslow physiological needs on the Hierarchy of Needs. This ad
is suggesting that if you drink this you will be more successful. It is done by
showing someone else successful performing while using this product. This is
supposed to be demonstrating how he uses the product to be successful. What
makes it successful is that they are using a well -known athlete to promote
their product. More people will want to drink this product if they think it is
helping a star athlete to achieve his goals. This company has several athlete
that are sponsored by them and they put them in ads to make people wants to buy
the product.
The real world situation presented in this ad is working
out. It is trying to make people think that by drinking this product you could
be more effective in working out and be successful because whoever big name
athlete they decide to sponsor is drinking it and helping them make money off
of it. We all know that hydration is a big key to being successful in sports
but in life in general, and this again is where falls into the physiological
level of needs is. They use visuals of this athlete performing and working out
using their product to show how it can be used and are effective. Their choice
of words makes you wonder, hey if this guy is successful he must be doing
something right and drinking Gatorade will be a good way to help me reach my
goals. Overall, the writer of this add is just trying to use popular star
athletes to include in ads to glorify a product that is designed to help keep
you hydrated during extreme exercise where you lose a lot of sweat.
I think Gatorade can also fit into the safety portion of Maslow's Hierarchy of needs. Since Gatorade is used to hydrate people, it can be seen as something that deals with health. By using an athlete in the ad, the producers of the commercial are using a perfect example of someone who is healthy. It can also influence the reader to want to drink Gatorade because they might want to become like the athlete displayed. The people Gatorade must have had an effective advertisement approach because it is everywhere. Literally every sporting event has Gatorade somewhere. You see advertisements everywhere, and it has to be the most popular sports drinks. By using athletes, even professional athletes, in their advertisements, Gatorade is just making their ads more effective. Overall, Gatorade does a good job at making this ad effective because it meets the safety portion of Maslow's needs. The health portion of safety is met, and the ad effectively represents being healthy by using a fit athlete.
ReplyDeleteDavid Sacre
(166 words)