Wednesday, October 31, 2012

Maslow Advertising Rhetoric-JF


My picture is advertising college and the availability of money at that specific college. In Maslow's Hierarchy of Needs this picture could fit in the Esteem category because it advertises achievement, self-esteem, confidence, and respect by others through advertisement’s message. The Esteem category means, in essence, that one person can be pleased with his or her self. According to Maslow, it cannot be achieved without first achieving the Physiological, Safety, and Love/belonging categories. The advertisement’s message shows achievement, confidence, and respect by others through its bold declaration, “Enroll Today. Succeed Tomorrow.” The latter statement is synonymous with achievement and confidence, and it almost demands the respect of others. The advertisement’s message also shows self-esteem through the reassurance, “Financial Aid is Available!” While this may not seem like a positive self-esteem builder, it shows that students will have help and will be able to be confident in their own financial situation.

 
The creator is trying to communicate that the college (Southwestern College) is not only prestigious, but also understanding to students' situations because of its cheap housing and available financial aid. This is done simply by stating it in the picture. It may have been more effective with statistics or examples, but overall it was fairly effective at communicating its message. It is effective mostly because it is straight forward and easy to understand. If there is any one specific part of the ad that draws people in would have to be the scenery and people in the background. That scenery creates the image that going to that college at Southwestern College is the right choice for the present as well as the future. It makes the target audience (in this case, the target audience is upcoming college students) want to attend because of its straight forward, confident message and by creating effective scenery.

Word count: 303

Picture location:

http://www.thechulavistadirectory.com/search_view_business.php?bus_id=217
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1 comment:

  1. AnonymousNovember 2, 2012 at 2:05 PM

    I agree with what you said about the ad falling under the esteem category of Maslow’s Hierarchy of Needs. I think that it can also fall under the safety category. I think it falls under this category because because it is talking about financial aid that is available and is encouraging you to go to college. Going to college will ensure that you get a better job and that will lead to security. Going to college is something that doesn’t fall under the physiological needs because you can go on in life without college but it just might not necessarily be the best it could be. It doesn’t fall under love or belonging because it is just a college that will help you achieve better things in life. Going to college and getting a better job will just ensure that you will be better off in the long run and have safety in your life financially.

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