Wednesday, October 31, 2012

Advertising Rhetoric


I chose to write about the Always pads advertisement because I see it just about everywhere. It is always in magazines, commercials and sometimes even big billboards. When it comes to Maslow’s Hierarchy of Needs, it is addressing safety for women’s health and their bodies. I think it fits into this category because this particular brand is about taking care of your body and being happy doing so. Whoever created this ad is stating that by using the Always pads, you will always have a happy period. Doing this attracts all kinds of people. It attracts women because periods are not always the best, and of course you will want to have a happy period. I mean, what type of woman would not want to have a happy period? It can also address to men because men do not like it when women are cranky while they it is their time of the month.

Whenever I see these advertisements in magazines and even in commercials, I just seem to laugh a little bit. Not many girls would say that their period is happy, unless of course they are having worries about even having one at the time. This ad does a great job with presenting the whole “having a happy period” thing very well. The people in the ads are always happy and just do not seem to mind being on their period just because they are using the Always pads. I personally would not be affected by this ad because I know just by using one particular brand; it will never seem to bring me a happy period. If people read this particular ad and think that just by using this brand, it will give them always give them a happy period then I think they are absolutely crazy.

Brooke Kinney (303)

1 comment:

  1. Another panel that the advertisement demonstrates of Maslow’s Hierarchy is esteem. The ad demonstrates that always pads will make you have a happy period. When it says that it increases your self-esteem. The pad based off of the advertisement is also supposed to make you more confident. When a person is confident that their pad is working they are care-free and happy. Also, by the advertisement showing a picture of the pad it will make the audience want to buy it because it shows what they will get if they buy that product. The appeal of the ad is that the words are upbeat and that it wishes you a happy period. The person that made the advertisement is trying to get off that by buying the pad it will insure that you have a happy period. How they accomplish it is by saying that the pad will and showing a picture of the product. Overall, the advertisement is an example of increasing a person’s self-esteem and confidence.
    -Megan Grimes (168)

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