For our Rhetoric assignment we were given five commercials from Direct TV to choose from. Out of the five I choose “Don’t have a Grandson with a dog collar”. In the start of the commercial there is a middle aged man who encounters a frustrating situation with his current cable company. He bursts out in rage while his younger daughter is in the room and she begins to imitate him. Her appearance as a little girl who is wearing somewhat preppy clothing changes to a teenager who wears grungy style of clothing. She gets in trouble at school which suspends her from school where she meets a rebel looking guy in an arcade. Later on the daughter marries one of the rebels and has a child who is dressed in punk garb.

                This commercial plays towards Direct TV’s major clientele, a middle aged man with a stable career. When their regular audience watches the commercial they can instantly connect with the man because he is similar to them and their life style. Although this is great to appeal to your dominate audience I do think they should have incorporated women or more family oriented commercial’s. Not only does this specific commercial have a white male in it but every other male in the rest of the commercials shown is male. Females also have a vital role in the buying of their product; many of the middle aged men may be married. They would more than likely have to ask their wife first before making the decision and making their advertising more appealing towards women could make their decision to agree to buying Direct TV easier. Having your other family members on your side could help to. If both your kids want to get Direct TV it would be a bit easier to make your case to your wife.