Don't re-enact scene from platoon with Charlie Sheen

                I chose the Charlie Sheen video because that was the one I found the most entertaining. The commercial was rather effective to me. I understand that these events aren’t going to happen and it was portrayed this way to get your attention. If the ad merely stated the benefits of switching then only a few would actually consider switching. These ads are geared towards staying in your memory and thinking of Direct TV when you otherwise would not. In logic these commercials would commit the “slippery slope” fallacy because it starts with one or two believable events and then spirals towards an unbelievable event. Most of the time people would consider this to be a bad thing, but they are doing so on purpose. They want you to laugh and find it ridiculous so you end up thinking about who made you laugh so hard. It isn’t about making a decision so these things don’t occur; it’s about making you laugh.       

                This commercial reminds me of the Old Spice commercial with the man on a horse. It does so because it involves ridiculous things happening and making you laugh. You do not buy the product because you need it or you weighed which product was the better choice, you buy it because it’s commercial made you laugh. The commercial I picked accomplished this without a doubt because even if you don’t understand everything behind why the events occurred, you still probably found it funny. Consumers aren’t worried about which product is the best anymore, they only care about who has the best commercials. That is because funny sticks in your mind far better than boring and informative. That is why Doritos, Old Spice, Dos Equis (world’s most interesting man), and Direct TV make commercials that make you laugh. They only want you to remember their product and buy it.

-Codie Rome (309)