Wednesday, October 31, 2012

Advertising Rhetoric


                 In this advertisement it is selling Covergirl makeup. The ad is based off of Maslow’s Hierarchy under the level of esteem. In the advertisement it is trying to say that if you buy these products your makeup will look just like Taylor Swift’s. The advertisement says that if you use all these products you will get your best look. By having Taylor Swift as the model for the makeup it will make girls think that if they use the same makeup that she does it will make them pretty like her. Also, by making her skin and makeup look flawless for the ad it appeals to anyone who wants their makeup to look like that. The ad appeals to anyone who wants to gain their confidence or self-esteem.  With Taylor Swift being a pop star the ad is hoping that her fans see the advertisement and then want to go out and buy the makeup products.  

                Since the products being sold for the ad are from a world-wide known brand, it is just adding a world-wide known pop star to boost sales. Since this is a makeup advertisement the main appeal of the ad is how the makeup looks on the model and who the model is. With a famous person as the model it makes any person who wants to look just like them go out and buy those products. When the audience goes out and buys the products they are hoping that they will make them prettier and also increase their self-esteem and their confidence. The ad also says “Don’t live in someone else’s shadow.” When it says that it also appealing to people who have confidence issues and self-esteem issues. It is basically telling them that if they buy these products they will stand out more and people will start to notice them more. Overall, the ad does a great job of selling their product by putting a world-wide known name and world-wide known company on the ad.

-Megan Grimes (331)

1 comment:

  1. Hey, Megan, I agree with your choice of Esteem for the level of Maslow’s pyramid. I also feel that the level of Safety is used. The safety level says “security of: body, health, etc.” so I believe that it falls underneath that category because when people puts make up on, they tend to feel a lot “pretty.” I know when I try to look all fancy and beautiful, I love the feeling, I feel safe. I’m sure you do to because you are a girl who probably wears make up as well.  It works because having the best make up, makes everyone feel like they are the best, which also gives them safety because no one will judge them for wearing “cheap” stuff. The security of being the best definitely boosts someone’s confidence, like you said before with Esteem, and it’s a great way to create a wonderful attitude.


    -Priyanka Bhakta
    150 words

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