Wednesday, October 31, 2012

Advertising Rhetoric

This isn't like your typical advertisement of promoting a particular item. Instead, this advertisement is advising you to not buy a certain product. The advertisement shows a coffin made out of cigarettes and the caption states, "Now you can stop wondering where all those cigareetes you smoked had gone?" When it comes to Maslow's Hierarchy of Needs, this type of advertisement falls under the safety category. This advertisement falls under the safety category because it is discussing about how cigarettes are harmful to your health and the damage it can have on your body. The advertisement also stresses the fact that cigarettes can cause death, which explains the coffin made out of cigarettes. Since the author's message is towards an audience of smokers, this will probably cause the cigarette companies to lose some buisness because of the advertisement's message towards smoking and the way it shows how it can have an impact on your body.

We have all heard about the side effects of smoking, but some of us don't realize how serious the side effects can go. Since the message behind this advertisement is so powerful, it's going to stick out more towards the reader. Personally, if I saw an advertisement like this, I would definately remember it. Just looking at the coffin makes me wonder; is smoking cigarettes really worth it? Thankfully, some people that smoke do not have any problems but you never know a couple of years from now if the side effects will start to catch up. Overall, I believe that this advertisement is very effective. The message is warning the audience about the harms of smoking. It's also very straight forward and clear. It makes the audience think twice before smoking cigarettes. This type of advertisement will benefit the health and body of society but, it will definitely not benefit cigarette companies.

Emily Shouse
(308 words).

1 comment:

  1. Hey Emily, how are you doing? This cigarette advertisement could fall under physiological on Maslow's Hierarchy of Needs chart. My reason being that breathing is listed in that category and cigarettes most certainly can effect your breathing negatively rather than positively. I think that smoking could really negatively effect the majority of items listed under the physiological category. For example, if you have troubles breathing from smoking it probably is very difficult doing any physical activities because you will never be able to catch your breath which will make you unsuccessful in that activity. Smoking could also effect how well you sleep if you are one that constantly would cough throughout the night. It could also change how food and water will taste after smoking. So in my opinion if you are smoking it would probably be in your best interest to try and quit doing it just to help you be in the best health later in life.

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