This advertisement for Snickers candy bars attempts to appeal to the physiological needs of it's audience by promise of nourishment and homeostasis. This is because by showing two contrasting ads that involve the same man, the creator of this ad is attempting to to say that a person cannot make good choices or reach a sense of mental stability to make good decisions if they are hungry. This can be remedied by a Snickers bar and once one (or more) is eaten, a person can finally be able to make sane, well thought-out decisions due to being well-fed. The creator also attempts to use humour in order to make this ad more effective and have it appeal to a bit larger of an audience. Surely a rough-and-tough ex-NFL superstar would never appear in a cute and cuddly ad for snow-globes on his own free will, right? Well, that is because he made a bad decision when he was hungry, but thankfully Snickers candy bars saved the day - and his career!
The ad is not only appealing to its audience by saying it attends to ones physiological needs, but in the right hand corner is what could be considered an ad within an ad. By using an ex-NFL player and by saying Snickers sponsors the NFL, it is indirectly saying that if a person is a fan of the NFL, they can buy Snickers bars and help support one of their own forms of entertainment. This is a situation that could be called a "win-win" for both the NFL and Snickers as both products are getting advertised by the same ad, and bring in shares of the same profits. In summation, this ad appears to try to tell its audience that one of the best ways to appeal to its physiological needs such as food and homeostatis is to eat a Snickers bar by way of both humour and the promise of better decision making.
-Matthew S.
Word Count: 332
This ad also fulfills the safety level of the Maslow triangle. It shows that you aren’t in your right mind when you are hungry. This means that when you are hungry that you are not healthy. The ad shows that by digesting snickers you will no longer be hungry and thus will be healthy. This aspect is done more as a comic relief, rather than something that sets snickers aside from the other candy bars. It is not effective in its use as a reason to buy it on its own, but combined with the humor it generates it causes the individual viewing this ad to remember that product. When a product is remembered they are more likely to buy it. So it is effective in getting people to buy said product, but I do not think that anyone believes snickers to be a substance that heals those with an unsound mind.
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