For this post, I chose the commercial "Don't have your house explode". In this commercial, and all of the other direct TV commercials it basically says that when you don't switch providers bad things will happen to you. Although the situations are a bit out there and over exaggerated I believe that is really what makes these commercials. The audience they are trying to reach is pretty much anyone that watches TV, they know that the user gets annoyed when the TV freezes, or something goes wrong. They then try to make the user to believe that something going wrong with their TV will start a series of events, and that these events would never happen if they switched providers. I really don't think that seeing these commercials would make me want to switch users. Obviously the TV isn't the reason any of those events would happen. I think that if the commercial showed the bad events like they do, and then showed good things that happened once the person switched users that the commercial would be much more effective.
Although I find these commercials to be somewhat stupid, they are funny. I think that the humor of the commercials are somewhat subtle. They don't just scream, laugh at me because I told a funny joke. They are kind of a hit or miss, some people will think they are funny and some won't, I believe that is why there are so many of these commercials with different scenarios. By this commercial alone you can't really tell much about the author except for their intentions. I do think that the author has a good understanding and a good amount of knowledge about the audience though.I think that the commercial does a good job of showing and talking about what is happening, the mono tone voice the whole time really finishes it all of for me.Either way, I think that I would find myself watching and laughing at these commercials even if I didn't plan on switching users. Unlike some commercials I thought these were a lot less annoying then the majority of commercials.
Karah
Word count 355
Oh Karah, I completely agree with all of your statements. The situations and scenarios are crazy and out of this world, but yet the company still uses them thinking they will be effective. I do not think they are the kind of effective they are going for, but they are getting quite a few laughs from viewers. I know myself as a viewer, I sit there and laugh while watching but also think this is not making me want to go switch my provider. To me its just a little funny commercial, not something about a serious issue at all. You are exactly right that the humor is hit and miss! I cannot see everyone watching this and laughing. Some people will just shake their heads, and change the channel. Which I do not blame them, its not the sharpest commercial in the box. LOL Its not effective because its so crazy and absurd. Its too out of this world to be believed. I agree if there were good parts shown it would be a different story. The commercial does do a good job of portraying the story line. And mono tone voice was pretty legit for the commercial. For me as well I will still sit and laugh at the commercial even though I'm not going to switch providers.
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