Since this is a piece of advertising for a
laxative, it really appeals to the need to excrete. The creator of the ad is
trying to prove that you should buy these laxatives over others for their
prowess in making you defecate. This ad appeals almost entirely to your need of
excretion. It is trying to prove that it enables you to purify your body of
feces quickly and easily. Although this ad is fairly old, it offers these
laxatives at a lower price and even a trial period just in case your feces aren't flowing fast enough. The look on the faces of the two individuals also
helps portray a happy experience using this product. This ad makes it appear as
if all your defecating needs will be satisfied by using this product. However,
this ad is misleading in that it offers no real evidence to support this
conclusion.
They claim that this is all thanks to it
being an all-vegetable formula. That in some way making it consist of
ingredients that are only vegetables or derived from vegetables somehow makes
this a better product. There is no evidence to support any of these claims. It
is relying on the common belief that vegetables are good for you and therefore
so is this product. There is no evidence that helps support this notion at all
that is present in this ad. They also claim that there is no harm to the
digestive system as a result of using this product. Once again there is no
proof that this is the case. They say all these things with no information to
back it up. With no evidence defending your propositions then the ad’s argument doesn't have much to stand on. With a weak argument overall there is no reason
to buy this product over any other unless your main issue was price. Even with
price being an issue, the product in the ad can no longer be considered as
something you can buy since this ad was made a long time ago.
-Codie
Rome 342
I believe this ad also is following Maslow's Hierarchy of Needs in that it appeals to the level of Esteem. This is because the ad is meant to give the reader confidence that if they take this laxative, they will feel much better and grant them the confidence they need to be regular. Not only regular in the gastrointestinal region, but a regular person in the way society defines the word. Because surely a "regular" person would never need to take something so gross as a laxative, right? For the era it appears this ad was printed in, I think it was very effective. In a time when anything out of the ordinary was wrong, and people who did things a little differently in life, many people did strive to be normal. If this ad were to be printed and ran in today's news papers, it might have some effectiveness. In the bigger picture, however, I do not see it working very well. Especially since our culture has changed quite a bit since this ad was created.
ReplyDelete-Matthew S.
Word Count: 177