Wednesday, October 24, 2012

rhetoric advertising

Direct  Tv has made numerous commercials, they make these commercials to catch their audience attention. Direct Tv has made different types of commericals stating turn off your cable and get Direct Tv. I had the opportunity to watch all different types of commercial for the direct tv business. The commercial that caught my attention was the commercial "Don't wake up in a road side ditch" The commercial is about a guy who has cable, and when the cable company keeps him on hold direct tv says he will be angry, and if he is angry bad things keep happening until he gets Direct TV. I find this commerical to be pretty humorous. The company did a good job making the commercial humorous because commedy seems to catch viewers attention.  Even though the commercial was very dramatic by making the guy angry and him waking up in a side ditch it gets the point across.

I believe the main purpose of these commercials is to help the company get more customers. The more advertisments the company have the better chance they have of making their business successful. Clearly the main point the commerical Don't wake up in a road ditch is stating switch from cable to Direct Tv. If your a customer of Direct Tv you won't have any problems. The commercial is very effective with the humor they have used. The audience for these commercials would obviously be me and whom ever is watching the commercials. Direct Tv must be doing really well with their advertisements. The company has made over five different commercials, all the commercials are very humorous and eye catching. The company must be getting new customers from their advertisment to keep making more commercials. After watching all the commercials "Don't wake up in a road side ditch" caught my attention.

(380)

Megan H

1 comment:

  1. Direct TV uses humor in all of their commercials to try and grasp the viewers’ attention, and in this particular commercial, they are definitely doing that. This commercial seemed to be one of my favorites out of all of them because of the amount of exaggeration being used to this. The examples that they are using in this commercial, such as the man wearing an eye patch on the bus and then getting chased by an angry mob is extremely exaggerated. Just because you wear an eye patch, does not mean others think you are “tough,” but Direct TV makes it seem this way. Like you said, even though the commercial is extremely exaggerated, it still gets the point across that bad things will happen to you if you stick with your cable company and do not switch to Direct TV. This commercial is directed to just about anybody who watches television because they are telling you to switch to Direct TV. So even if it is not your decision on what cable company you have, then maybe they would try to convince you to try to have your parents switch to Direct TV. Direct TV is very good at what they do; they had humor into their commercials to get the viewers interested and at the same time, they are still getting their point across.
    Brooke Kinney (229)

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